BC as a Tourism Learning Destination

Our network collaborates to maximize the number of new high-quality students attracted to our programs, enabling the network to meet labour market demands and increase BC's competitive edge as a destination.This strategy is in the formative stages, however early activities include:

Study Tourism Print Materials

These collaborative brochures allow network partners to "collaborate to compete" and have been distributed by partners including go2 at travel shows around the world.

www.StudyTourisminBC.ca

An online brochure that highlights each network partner and program area, and is a featured link on several HelloBC international websites.

Social Media Campaigns

Designed to attract new students to the sector using the power of facebook and twitter.In 2012 we will launch a monthly content contest designed to encourage students to share their best pictures, videos, and stories about studying tourism in BC.

Strategic Partnerships

LinkBC is partnering with the BC Council on International Education to connect our sector-specific initiatives to larger scale international recruitment initiatives. We also work with Tourism BC and regional DMOs to ensure our messaging is included in co-operative marketing pieces.

 

 

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