Working towards the world's best tourism and hospitality education network by connecting faculty and students to industry, and to each other.
About LinkBCLinkBC is a value-added service organization working with post-secondary programs across British Columbia, Canada.
Our mission is to enhance professionalism in BC's tourism industry by creating and strengthening connections between post-secondary adventure, tourism, hospitality, and culinary students, graduates, and faculty, and the industry.
We are funded through membership fees, industry sponsorship and support, and an annual operating grant from Destination British Columbia. Our offices are located at Capilano University.
In order to fulfill our mission, LinkBC works towards the following strategic goals:
1. Supporting learners through the student lifecycle*
2. Leveraging and sharing members' knowledge and experience
3. Connecting member programs to the industry
4. Sustaining and managing the organization on behalf of stakeholders
For a copy of our strategic plan, click here.
*the student lifecycle refers to potential and current students, graduates, and alumni
Morgan Westcott, General Manager
A graduate of the BCIT tourism marketing program, Morgan holds a BA in English, an MA in Tourism Management, and has management-level experience in cultural tourism, food & beverage operations, and special events.
Morgan manages LinkBC's operations, staff and strategic direction. She oversees projects and events including the annual Case Competition, Student-Industry Rendezvous, and Project Change.
Morgan is on maternity leave until September 2015.
Adrian Dhalla, Communications and Events Officer
Adrian has over a decade of industry experience with tour operators and attractions in Canada and Europe. His areas of expertise include customer service, sales, marketing, communications, event/tour management and public/media relations.
Adrian holds a BA from U of T and Certificates in Business, Event and Volunteer Management, Information Technology, and Graphic Design. In addition, Adrian recently assisted with the marketing of programs and the coordination of events at two local universities.
Adrian coordinates LinkBC's signature events and manages the Study Tourism in BC marketing plan. He can be reached at adrian(at)linkbc.ca.
LinkBC Advisory Board
Staff receive guidance from an advisory board comprised of LinkBC's education partners and key funder(s).The board follows Policies and Procedures as outlined here (click for PDF).
The current board consists of (from left to right):
Bob Falle, Selkirk College, Hospitality Programs Representative
With extensive industry experience dating back more than three decades, Bob is the current chair of Selkirk College's School of Hospitality & Tourism, where he oversees programs including Cook Training Professional, Golf Club Operations Online Certificate, Resort and Hotel Management, and Ski Resort Operations and Management.
Amy Frew, Selkirk College Graduate/Whistler Blackcomb, Graduate/Industry Rep
In her current role as an Employee Experience Officer at Whistler Blackcomb, Amy is responsible for monitoring and arbitrating progressive discipline and dismissal decisions, coaching managers and supervisors through Employee Relations, and mediating between employees in conflict situations for a staff roster of over 3000 people. Amy is also responsible for developing and facilitating Whistler Blackcomb's in-house training and development program (The Learning Curve) along with serving as the project leader for all aspects of the Whistler Blackcomb Employee Opinion Survey. Her background includes exemplary performance in the Selkirk College Ski Report Operations Management (SROAM) program, and a secondment to work with VANOC for the 2010 Olympic and Paralympic Games.
Don Webster, Capilano University, Adventure Programs Representative
Don is the Convener of the Wilderness Leadership and Advanced Wilderness Leadership Certificates at Capilano University. He is also chair of the BC Adventure Programs Articulation Committee. His past experience includes guiding wilderness trips on five continents, and he stays active within the outdoor industry by continuing to lead international trips and certifying aspiring guides. In addition to guiding, Don has consulted on numerous industry projects, which have included technical sea kayak manuals, risk assessments for education institutions, recreation assessments for small businesses, and GAP analyses for outdoor adventure companies.
Dr. Chris Bottrill, Capilano University, Host Institution Representative
Dr. Bottrill is the Dean of the Faculty of Global and Community Studies at Capilano University, Host Institution for LinkBC. He has over 20 years of experience in tourism ranging from tour guiding experience in 22 countries to over 40 major tourism planning projects in Canada, the USA, Central America and the Caribbean and he over 15 years teaching experience in tourism and outdoor recreation. Dr. Bottrill has taught in the University of Colorado, Victoria University of Wellington, NZ, Capilano University, and Royal Roads University. He has strong research interests in tourism inter-organizational relations, product development and environmental stewardship with associated publications and presentations to his credit.
Harley Elias, North Island College, Tourism Programs Representative
Based at NIC's Campbell River Campus, Harley has a broad-ranging background in tourism education, market research, hospitality consulting, resort operations and management. He served as Chair of NIC's Tourism & Hospitality Department and has been instrumental in expanding the program and introducing exciting work experience models for NIC students. In addition to an extensive teaching and industry background, Harley also served on the industry-led board of directors of Tourism British Columbia from 2005 to 2009. Harley is now a member of the Destination British Columbia marketing committee.
Richard Lewis, Destination British Columbia Representative
Geoffrey Couper, Culinary Programs Representative
Top News Stories
Student Success Story: Kate Phifer, Capilano University
Kate Phifer is in the senior year of her Bachelor of Tourism Management degree program at...Read More
Mentors Wanted for 2015 LinkBC Student Case Competition
LinkBC is currently seeking Mentors to work with student teams during the 2015 Case Compet...Read More
- Student Success Story: Kate Phifer, Capilano University September 11th, 2015
- Mentors Wanted for 2015 LinkBC Student Case Competition September 8th, 2015
- Camosun Launches Applied Tourism and Hospitality Post Degree Diploma July 21st, 2015