Working towards the world's best tourism and hospitality education network by connecting faculty and students to industry, and to each other.
LinkBC is a value-added service organization working with tourism and hospitality programs across British Columbia, Canada.
To strengthen British Columbia's competitive edge as a tourism destination by connecting faculty, students, and graduates of the BC Tourism Learning System to the industry and communities.
To ensure British Columbia leads the world in Tourism and Hospitality Education.
To achieve these aims, LinkBC leverages the strength of its education network towards the following goals. Click on a title to learn more:
These activities will be detailed in the next iteration of our strategic plan, to be released in 2014.
Morgan Westcott, General Manager
A graduate of the BCIT tourism marketing program, Morgan holds a BA in English, an MA in Tourism Management, and has management-level experience in cultural tourism promotions, food & beverage operations, and special events.
Morgan manages LinkBC's operations, staff and strategic direction. She oversees projects and events including the annual Case Competition, Student-Industry Rendezvous, Project Change, and the Study Tourism in BC Marketing Plan.
Morgan also helms the organization's communications strategy including print and electronic newsletters and reports, social media, brochures, web development, and trade promotions.
Adrian Dhalla, Membership and Events Officer
Adrian has over a decade of industry experience, primarily with tour operators and attractions in Canada and Europe. His areas of expertise include customer service, sales, marketing, communications, event/tour management and public/media relations.
Adrian holds a BA from the University of Toronto and Certificates in Business, Event and Volunteer Management, Information Technology, and Graphic Design. In addition, Adrian recently assisted with the marketing of programs and the coordination of events at two local universities.
Adrian coordinates LinkBC's membership program and signature events.
LinkBC Advisory Board
Staff receive guidance from an advisory board comprised of LinkBC's education partners and key funder(s).The board follows Policies and Procedures as outlined here (click for PDF).
The current board consists of (from left to right):
Bob Falle, Selkirk College, Hospitality Programs Representative
With extensive industry experience dating back more than three decades, Bob is the current chair of Selkirk College's School of Hospitality & Tourism, where he oversees programs including Cook Training Professional, Golf Club Operations Online Certificate, Resort and Hotel Management, and Ski Resort Operations and Management.
Amy Frew, Selkirk College Graduate/Whistler Blackcomb, Graduate/Industry Rep
In her current role as an Employee Experience Officer at Whistler Blackcomb, Amy is responsible for monitoring and arbitrating progressive discipline and dismissal decisions, coaching managers and supervisors through Employee Relations, and mediating between employees in conflict situations for a staff roster of over 3000 people. Amy is also responsible for developing and facilitating Whistler Blackcomb's in-house training and development program (The Learning Curve) along with serving as the project leader for all aspects of the Whistler Blackcomb Employee Opinion Survey. Her background includes exemplary performance in the Selkirk College Ski Report Operations Management (SROAM) program, and a secondment to work with VANOC for the 2010 Olympic and Paralympic Games.
Don Webster, Capilano University, Adventure Programs Representative
Don is the Convener of the Wilderness Leadership and Advanced Wilderness Leadership Certificates at Capilano University. He is also chair of the BC Adventure Programs Articulation Committee. His past experience includes guiding wilderness trips on five continents, and he stays active within the outdoor industry by continuing to lead international trips and certifying aspiring guides. In addition to guiding, Don has consulted on numerous industry projects, which have included technical sea kayak manuals, risk assessments for education institutions, recreation assessments for small businesses, and GAP analyses for outdoor adventure companies.
Dr. Chris Bottrill, Capilano University, Host Institution Representative
Dr. Bottrill is the Dean of the Faculty of Global and Community Studies at Capilano University, Host Institution for LinkBC. He has over 20 years of experience in tourism ranging from tour guiding experience in 22 countries to over 40 major tourism planning projects in Canada, the USA, Central America and the Caribbean and he over 15 years teaching experience in tourism and outdoor recreation. Dr. Bottrill has taught in the University of Colorado, Victoria University of Wellington, NZ, Capilano University, and Royal Roads University. He has strong research interests in tourism inter-organizational relations, product development and environmental stewardship with associated publications and presentations to his credit.
Harley Elias, North Island College, Tourism Programs Representative
Based at NIC's Campbell River Campus, Harley has a broad-ranging background in tourism education, market research, hospitality consulting, resort operations and management. He served as Chair of NIC's Tourism & Hospitality Department and has been instrumental in expanding the program and introducing exciting work experience models for NIC students. In addition to an extensive teaching and industry background, Harley also served on the industry-led board of directors of Tourism British Columbia from 2005 to 2009. Harley is now a member of the Destination British Columbia marketing committee.
Richard Lewis, Destination British Columbia Representative
Richard is the Director, Sector Development and City Destinations at Destination British Columbia, a role he has held since 2008. Prior to his current role Richard worked as the Market Development Manager for North America. With over 30 years experience working at Tourism BC, Richard has extensive knowledge of product development, market segments, industry trends and challenges faced by the sector.
Kimberly Johnstone, Thompson Rivers University, Culinary Representative
Kimberly is a Trade Certified graduate of the Southern Alberta Institute of Technology in Calgary and member of the Okanagan Chef's Association and the CFCC. She brings over 18 years of industry experience and positions in first class kitchens of Canada and varied international experience having traveled throughout Asia and Australia. Kimberly serves as the chair of the BC Culinary Programs Articulation Committee.
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